Episode 3 – Mining Series With Apostle Lichaba
Platinum is one of the world’s most valuable and versatile metals. Stronger and rarer than gold, it plays a vital role in industries from automotive to medicine. In this episode of the Mining Series, Max Lichaba explores why platinum is often called “the metal of the future” — and how South Africa holds the key to unlocking its potential.
Platinum in Global Industries
Platinum is far more than a luxury metal. Its uses extend into essential industries:
- Automotive: catalytic converters that reduce emissions in cars.
- Medicine: surgical instruments and cancer-fighting drugs.
- Electronics: advanced components in computers and devices.
Through Lichaba Group, Max Lichaba oversees platinum operations that connect South Africa’s rich deposits to markets in Dubai, India, China, and the United States. His companies ensure that South Africa continues to be a central player in global platinum trade.
Mining Platinum: A Demanding Process
Extracting platinum is a complex and technical process. It requires deep mining, advanced technology, and skilled professionals who understand its unique properties. Lichaba highlights that success in platinum mining is not about speed, but about precision and expertise.
This mirrors one of the lessons in his book, 7 Steps to Success — that growth worth having is built with patience, consistency, and discipline.
The Blueprint: 7 Steps to Success
Platinum’s value lies in its rarity and resilience. In the same way, 7 Steps to Success equips readers with resilience for their own journey. Max Lichaba uses platinum as a metaphor: rare opportunities require rare levels of commitment. Those who are willing to commit, prepare, and refine themselves can achieve extraordinary results.
The book provides principles that apply both to industries like mining and to personal growth — vision, strategy, and persistence.
Empowerment Through Internships
Lichaba Group is creating a new generation of professionals in platinum mining. With internships open to young South Africans, the aim is to build skills that last a lifetime.
The entry requirements remain accessible:
- At least Grade 10 education
- A willingness to learn
- A positive attitude
- The discipline to follow through
- Reading 7 Steps to Success as a mindset foundation
Through these programs, interns can rise step by step, starting from basics and advancing into technical and leadership roles in the mining industry.
Platinum: A Symbol of the Future
Max Lichaba emphasizes that platinum is not only valuable for its industrial uses — it is symbolic of the future. As industries demand cleaner technology, stronger materials, and smarter solutions, platinum is at the center of innovation.
South Africa’s platinum reserves are among the richest in the world, and by combining natural resources with human empowerment, Lichaba believes the country can lead in the global market.
A Call to Action
Episode 3 shows that platinum is not just a metal — it is an opportunity. For those willing to prepare and refine themselves, platinum reflects the future of both industry and personal growth.
👉 Watch Episode 3: Platinum – The Metal of the Future on YouTube.
👉 Order your copy of 7 Steps to Success today (link in description).
👉 Subscribe for more episodes and discover how you can become part of South Africa’s platinum story.
