Episode 1 – Mining Series with Apostle Lichaba
Mining is one of South Africa’s oldest and most powerful industries. Beneath our soil lies gold, platinum, diamonds, and coal — resources that fuel economies across the world. But behind every mine, there is vision. And in this new series, Max Lichaba shares his vision of mining, empowerment, and success.
Max Lichaba: From South Africa to the World
Max Lichaba has established himself as a recognized force in mining. Through Lichaba Group, he oversees operations in gold, platinum, diamonds, and coal. From the famous Lechaba Diamond Mine in Kimberley to platinum and gold ventures, his operations export to Dubai, India, China, and the United States.
While many companies focus only on minerals, Max Lichaba’s philosophy is different — it’s about creating value at every level: from the ground, to the refinery, to the global marketplace.
The Blueprint: 7 Steps to Success
At the heart of this vision is Lichaba’s book, 7 Steps to Success. In it, he shares the mindset and strategies that guided his rise in business. The book is more than a story — it’s a blueprint for achievement, teaching that success comes through discipline, patience, and visionary thinking.
For anyone aspiring to build a career in industries like mining or jewellery, 7 Steps to Success provides a foundation that bridges personal growth and professional opportunity.
Empowerment Through Internships
Lichaba Group is not only extracting minerals — it is creating pathways. Young people with at least Grade 10 education now have the opportunity to apply for internships in mining. These programs are designed to take candidates from entry-level learning to professional roles, with guidance, mentorship, and hands-on experience.
The minimum requirements are:
- At least Grade 10 education
- A willingness to learn
- A positive attitude
- The discipline to follow through
- And reading 7 Steps to Success to develop the right mindset
By opening these doors, Max Lichaba ensures that mining does not only enrich global markets but also empowers South Africans at home.
The Journey Ahead in the Mining Series
This first episode sets the stage for what’s to come. Over the season, we’ll explore gold, platinum, diamonds, and coal. We’ll uncover how these industries work, and most importantly, how young South Africans can become part of them.
Later, the series will highlight jewellery and beneficiation — where raw minerals are refined, polished, and transformed into watches, chains, and accessories exported across the globe.
Why Max Lichaba’s Story Matters
The story of Max Lichaba is not just about business — it’s about vision, empowerment, and creating opportunities for others. His work reflects South Africa’s potential to not only mine minerals but also refine them into world-class products, while uplifting the next generation of professionals.
A Call to Action
Success is not just a dream — it’s a decision. Max Lichaba’s story proves that with the right mindset and the right opportunities, South Africans can rise to global influence.
👉 Watch the full episode on YouTube.
👉 Order your copy of 7 Steps to Success today (link in description).
👉 Subscribe to follow the journey, and take your first step into the future of mining.
