Episode 5 – Mining Series With Apostle Lichaba
Coal may not sparkle like diamonds or shine like gold, but it has fueled economies for generations. It powers homes, industries, and entire nations. In this episode of the Mining Series, Apostle Lichaba highlights coal’s ongoing importance in South Africa — and the opportunities it holds for young people entering the mining sector.
Coal as a Backbone of Energy

While renewable energy is on the rise globally, coal continues to play a central role in South Africa’s power grid and industrial economy. From electricity generation to steel production, coal remains a cornerstone of development and growth.
Through Lichaba Group, Max Lichaba oversees coal operations that connect local supply to international markets. Shipments from his operations reach buyers across Africa, Asia, and beyond — proving that South Africa’s coal remains in global demand.
The Process of Coal Mining
Coal mining is a story of scale and resilience. It involves:
- Exploration: identifying rich deposits beneath the earth.
- Extraction: open-pit or underground mining with heavy machinery.
- Logistics: loading coal onto trucks, trains, and ships for distribution.
Each step depends on skilled workers and strong systems, showing that coal mining is not just about machines, but also about people.
The Blueprint: 7 Steps to Success
Coal may look like simple black rock, but it represents hidden power. Apostle Lichaba often compares this to personal growth — reminding us that every person has potential waiting to be unlocked.
In his book, 7 Steps to Success, he teaches that the process of growth requires discipline, structure, and persistence. Just as coal is processed to release energy, people must process challenges to release their potential.
Empowerment Through Internships
Coal mining also creates opportunities for careers. Through Lichaba Group internships, young South Africans can train in roles ranging from safety officers to technicians, logistics managers, and site supervisors.
The requirements remain simple:
- At least Grade 10 education
- A willingness to learn
- A positive attitude
- The discipline to follow through
- Reading 7 Steps to Success to build the right mindset
These internships are more than training. They are pathways to professional success, giving individuals the chance to start where they are and grow into meaningful careers.
Coal as a Symbol of Power
Coal is often overlooked compared to gold and diamonds, but its value lies in its power. It fuels entire economies — just as the right mindset fuels personal success. For Max Lichaba, coal represents stability, opportunity, and the importance of building industries that keep South Africa strong.
A Call to Action
Episode 5 highlights coal not just as an energy source, but as a symbol of empowerment.
👉 Watch Episode 5: Coal – The Power Beneath Our Feet on YouTube.
👉 Order your copy of 7 Steps to Success today (link in description).
👉 Subscribe for more episodes and learn how you can build your career in South Africa’s energy and mining sector.