Episode 4 – Mining Series With Apostle Lichaba
Diamonds are timeless. For centuries, they have symbolized wealth, beauty, and power. But behind every diamond is a story — a journey from rough stone to brilliance. In this episode of the Mining Series, Apostle Lichaba shares how his Lechaba Diamond Mine in Kimberley connects South Africa’s diamond legacy to the global market.
From Kimberley to Global Markets
Kimberley is known worldwide as the birthplace of South Africa’s diamond industry. Today, Max Lichaba continues this legacy through Lichaba Group’s diamond operations. From exploration and extraction to sorting and exporting, his companies ensure that South African diamonds find their way to Dubai, India, China, and the United States.
This global reach is not just about trade. For Lichaba, it is about proving South Africa’s ability to compete at the highest levels of the luxury and jewellery industries.
The Journey of a Diamond
Diamonds begin as rough stones buried deep underground. Their journey includes:
- Extraction – carefully mining and transporting diamond-bearing ore.
- Sorting – separating high-value stones from industrial-grade ones.
- Cutting & Polishing – transforming rough stones into sparkling masterpieces.
Each stage requires skill, patience, and vision. As Lichaba often notes, diamonds are a metaphor for people — rough at first, but brilliant when refined.
The Blueprint: 7 Steps to Success
In his book, 7 Steps to Success, Max Lichaba draws the same lesson. Just as diamonds need shaping to shine, people must refine their mindset and skills to succeed.
The book provides the principles that shaped his rise — focus, perseverance, and vision — and encourages readers to apply them in their own lives. For those aspiring to enter industries like mining or jewellery, it serves as a blueprint for transformation.
Creating Opportunities Through Internships
Diamonds may be rare, but opportunities do not have to be. Through internships with Lichaba Group, young South Africans can learn the skills that turn raw minerals into brilliance.
The requirements are simple:
- At least Grade 10 education
- A willingness to learn
- A positive attitude
- The discipline to follow through
- Reading 7 Steps to Success to build the right mindset
From entry-level roles to professional careers in mining, refining, and even jewellery manufacturing, the opportunities are vast.
Diamonds as a Symbol of Brilliance
Max Lichaba emphasizes that diamonds are more than commodities. They represent transformation — from hidden to celebrated, from rough to refined. This is also the story he wants for South Africa’s youth: to rise, refine themselves, and shine globally.
A Call to Action
Episode 4 highlights the brilliance of diamonds and the brilliance within every individual willing to refine themselves.
👉 Watch Episode 4: Diamonds – From Kimberley to the World on YouTube.
👉 Order your copy of 7 Steps to Success today (link in description).
👉 Subscribe for more episodes and discover how you can be part of the future of South Africa’s diamond story.
